Almost every company follows a market leader who has the largest market share. Usually, the leader leads the other firms in new product developments and price changes. Distribution systems & promotion events. However, The leader may not be respected by others. But others may concede its dominance. Companies only follow the leader, take a challenge, […]
Marketing
Types of demand states with examples
We can see 8 types of demand which are necessary for fulfilling the customer value. Negative demand: Generally, negative demand is created when customers have disliked the product but this product actually useful to them. They try to avoid this product. Customers merely don’t want it. For example, if the hospitals or clinics reduce 50%on […]
Marketing Strategy and Marketing Mix – elements of a customer driven marketing strategy
Marketing strategy means “the overall marketing logic by which the company hopes to create customer value & achieve profitable customer relationships”. A marketing plan defines companies overall mission & objectives. Besides, the Marketing plan is set on targeting customers. Because they’re in the center. Marketing strategy helps to create value for customers & build profitable […]
Personal injury lawyer marketing
What is Personal injury lawyer marketing? Personal injury marketing aims to get a qualified attorney in front of a victim as soon as possible. Besides, the solution lies in online marketing, where your company is visible to potential customers via search engines like Google. Your company must be remembered whenever a client needs your services, […]
What is an integrated marketing communications program?
What is integrated marketing communications? IMC is the process of integrating marketing communication elements such as public relations, social media, audience analytics, business development principles, and advertising into a coherent brand identity across many media channels. What is an integrated marketing communications program? Using a communications model as the foundation for advertising and marketing programs. […]
Important steps for the personal selling process
Personal selling is the most effective way to sell your products. Besides, It is a way to sell your product after meeting with customer face to face. The salesperson promotes the product through their appearance, attitude & product knowledge. They try to encourage the customer to buy their product. However, maximum salespeople try to maintain their […]
How to enter an international market ?
When a company decided to enter the international market, then the company should determine the best way to enter. It may be- Exporting Indirect Direct 2. Joint venturing Licensing Contract manufacturing Management contracting Joint ownership 3. Direct investment Assembly facilities Manufacturing facilities Exporting Exporting is the easiest way to enter the international market. The company […]
Why are there so many different kinds of food marketing institutions?
There are various agencies and business structures that are ready to perform different kinds of marketing functions. These are known as institutional approaches. This approach often focuses on “who” which means who does the what. Marketing institutions are performed like a business organization which is helpful for the development of food marketing systems. This approach […]
e-learning marketing system
What is an e-learning system? E-learning, or online learning, is a form of distance education that takes place entirely online. As it can be accessed from any computer, laptop, tablet, or Smartphone, it provides students with a convenient and flexible approach to studying anywhere they have an internet connection. Explore – Interoperability in digital marketing For […]
Smarter building materials marketing
Promoting your goods and services to new customers is the goal of marketing. Its purpose is to showcase the essential aspects of your offering, including the value you bring to customers and how they can get it. Since this phenomenon is more familiar with fast-moving consumer goods, it begs the question, “Are there marketing tactics […]
