To create, communicate, deliver, and exchange value offerings to customers, clients, partners, and society at large are the activity, collection of institutions, and procedures known as marketing. Learn more about the Core concepts of marketing. What is the scope of marketing? The marketing industry continues to grow at an astounding rate. There must be preparation, investigation, […]
Marketing
Different channel design decisions in marketing
What is Channel Design Decision in Marketing?Channel design is a strategy for moving and distributing goods and services from the producer to the consumer. A channel is defined as “a series of interconnected firms or individuals through which a product or service moves from one person or firm to another.” Besides, Channel design is often […]
Conditions of existence of market economy
Food marketing in the market economy is one kind of general marketing approach. That is applied in the market for making the goods and services available for all. However, Food marketing also uses segmentation, differentiation, test marketing, positioning, branding, targeting research and development strategies, etc. Besides, Food marketing often faces damage to their product as […]
Home services marketing
What is home service marketing? When you use digital marketing for home service, you spread the word about what your business offers to an online audience. Whether you’re in landscaping, roofing, HVAC, electrical contracting, or plumbing, competition is fierce. To ensure that homeowners choose your company over the competition when it comes time to make […]
The social & legal issues that marketing faces
Public policy & pricing In our free market economy, price competition is the core element you survive. Companies are too concerned about setting prices. Our local laws govern the fair pricing strategy. Other hand, companies are also concerned about the societal benefits. For example, pharmaceutical firms must concern about their pricing, they try to balance […]
Modern Integrated marketing communications
In the past, marketers do mass marketing; they only sell standardized products to the mass people. That’s why; they try to develop an effective mass media communication process. Today, Most large companies are regularly investing millions of dollars in mass media advertising. Nowadays marketing managers face new technological advantages. Explore- marketing information technology. The new marketing […]
Integrated Marketing Communications
Integrated Marketing Communications is one of the major tools for marketers. That’s why Integrated Marketing Communications is carefully integrating and coordinating marketing channels. Integration and coordination are important for delivering a clear, consistent, and compelling message about the organization and its products. Explore – Interoperability in digital marketing At the primary level, Integrated Marketing Communications ensure […]
How Marketing can Bring about a more Peaceful World
To promote peace, what does one mean? The goal of peace marketing is to change people’s behaviors. At the same time, it changes attitudes, and habits for the betterment of society, not just for the benefit of the individual who is marketing. Precisely what is “peace marketing,” and how does it differ from other marketing? […]
Pre approach Marketing in Sales
What is a Pre Approach to marketing in sales? Pre-approach marketing is the process of creating a strategy to identify and qualify potential customers before you ever speak to them. This involves creating a target list of prospects, researching their needs, and identifying ways to reach them. The goal is to create a plan that […]
Explanation of major types of wholesaler & their marketing decisions
Wholesaling Wholesaling is a process in which all the activities are involved in selling goods & services for those who buy these for resale or business use. Wholesaler A person who engaged in wholesaling business is known as the wholesaler. Wholesaler often buys goods & services from producer & resale these retailers, industrial consumers & […]
