A CONSUMER ORIENTATION (THE ‘MARKETING CONCEPT’) It is also known as “the marketing concept” because of its focus on the client’s needs. A consumer-oriented organization is contrasted with a manufacturing, product, or sales-oriented organization. – Focusing on the seller’s needs rather than the buyer’s, these orientations (Kotler 1988 ). In contrast, a focus on the […]
Marketing
Types of Social Marketing
Types of social marketing: Before knowing types of social marketing , we have to know ” what is social marketing”? There are five types of social marketing. Such as – Not-for-profit marketing Cause-related marketing Pro-social marketing Societal marketing Corporate philanthropy Not-for-profit marketing: It refers to non-profit organizations that use marketing to achieve their […]
What do Fear Based Marketing Messages and Advertisements Focus on
Fear-based marketing can be defined as: “Fear-based marketing” impacts the audience’s psychology and encourages them to take action to alleviate the fear they are experiencing. Organizations have used this tactic to influence the public to change their views, reject old habits, or adopt new consumer behaviors. Check The marketing concept The Fear Appeal: When Is […]
A Narrow Scope Market Strategy
What is a narrow scope market strategy? One type of product means one target market. This is referred to as a product-specific strategy. An after-market vehicle part manufacturer, for example, must focus on a certain group of customers: those who own the model in question. Offering a limited product selection to a select group of […]
Marketing as a value-added process – Four marketing utilities.
Production is the process of making useful goods and services. It is also considered the creation of the utility. However, Some utilities are forming utility, place utility, time utility, and possession utility. These utilities are created in the productive processes. Moreover, This is considered “marketing as a value-added process”. Form utility:Farm products and food products […]
Impact of Political climate for Global Marketers in USA
As an Organic product’s importer, we must take into account USA’s political climate, which includes nation states and sovereignty, political risks, taxes, and the seizure of assets, all of which could have an impact on our business.Lets have a look for “Impact of Political climate for Global Marketers in USA”- i. Nation states and sovereignty, USA […]
Marketing mix of nonprofit organizations
Nonprofit organizationscustomized and diversified portfolio of solutions enables families to access financial services, maintain and grow their assets, invest in small businesses, find jobs, and deal during times of crisis. Additionally, they promote financial literacy and have implemented a variety of customer protection measures that demonstrate their dedication to client-centric service delivery. However, they follow […]
5 Important uses of AI in Marketing for USA Based Company
A good plan can be more effective in getting success of any business. So before leveraging AI in marketing campaigns and operations for USA Based Company, it is important to begin with a proper plan. Besides, a good plan helps to reduce marketing cost and achieve more value from AI investment. Therefore, there are some […]
What is the role of farmer, food marketing firm and consumer in the food production and marketing system ?
What do you think the food production and marketing system will be like in the year 2030? What is the role of the farmer, food marketing firm, and consumer? let’s see. The food marketing system is mostly shaped by and serves three key players. The Food producers Different types of Food marketing firms Food consumers […]
The marketing concept
Marketing and consumer behavior origin from marketing concept. It is maintaining the essence of the marketing concept. Besides, it consists of – Satisfying the consumer’s needs, Creating value And retaining customers. Before marketing concept, there were exist 3 other concepts. Let’s see- The production concept : The production concept conceived by Henry Ford. He believed […]