A business portfolio is a total collection of businesses & products that make up the company. Selecting the company’s mission & objectives, the manager goes for making the plan of a portfolio. However, Business portfolio defines what’s the company’s strength & weakness to opportunities in the environment.Further, A company should maintain an easy portfolio & […]
Strategy
Why competition is so important in food and agricultural markets?
If you want to find out the answer to this question, “Why competition is so important in food and agricultural markets” then at first you have to know what is competition? Competition means “do something better or new than your competitors”. Besides, competition plays important roles in our life as well as the market economy. […]
JPM asset management guide to the markets
J.P. Morgan Asset Management With $2.6 trillion in assets, J.P. Morgan Asset Management ranks among the top investment firms in the world. Institutional investors, retail investors, and high-net-worth individuals from every significant market in the world are among J.P. Morgan Asset Management’s clientele. Besides, some of the investment types that J.P. Morgan Asset Management can […]
Four Steps of company-wide strategic planning with a full explanation
Most successful companies developed strongly customer-driven marketing strategies and programs that create customer value and relationships. Every organization has its own marketing plan. But most companies are guided by the following Four Steps of Strategic Planning & programs that must be customer focused. 1. Defining Marketing’s role: Each organization and company developed a plan for […]
The importance of information in gaining insights about the marketplace and customers.
Marketers are always wanted to create value for customers & build meaningful relationships with them.For this, marketers first need to gain fresh, deep insights into what customers need & want. These types of customer insights come from good marketing information. The company developed a competitive advantage in using these customer insights. Marketers know well that […]
Explanation of Channel Management decisions
What are Channel management decisions in marketing? Channel management is a common term in the world of sales and marketing. It’s how businesses create and implement various marketing and sales strategies to attract the most significant potential consumer base. Marketing and sales channels are simply different paths to take. Gather knowledge on – integrated marketing communications […]
Classification of market structure
In the modern business world, We can see several forms of competition. It is known as the Classification of market structure. such as: Product competition: It refers to competition between alternative or substitute products such as Coca-Cola can compete with Pepsi, Fanta etc. Firm competition: firms are competing with local sellers of similar products. Brand competition: […]
What is the ultimate aim of customer relationship management?
Over the past ten years, customer relationship management ( CRM ) has grown to be a critical component of sales planning. Companies must create systems for tracking the data of specific customers as they strive to create engaging customer experiences. Although managing customer relationships is nothing new, the digital solutions available today provide you with a unique […]
Basic requirements of E-CRM
There are some basic requirements of E-CRM. These are – Check – Full Meaning Of CRM. • Combine various consumer interaction points Because each touch point along the way compels them to do so, customers switch through the phases that eventually cause each other to choose your product and stay satisfied consumers. However, There are five […]
Benefits of CRM System
There are some benefits of CRM systems. have a look – Check – Full Meaning Of CRM. • Enhanced service levels The Level Of service Assist Businesses is a technique for incorporating the client into the cable companies’ structure. Typically spanning several years, a service level agreement. However, The issue is not that, neither is it […]